Marketing Plan for My Listed Properties

  • Your property will be listed in the MLS, an electronic lockbox placed on the property, a sign with flyers, and directionals to the property will be placed. The electronic lockbox will allow me to see exactly who shows the property and when so I may contact them to encourage making an offer, answer any questions they or their buyers may have as well as ask for feedback on the home.

  • It is estimated that approximately 97.8% of buyers start their home search on the internet therefore I have gone to great lengths to be up to date and on top of internet marketing. To start, your property will be listed on my professional real estate website, www.HeatherNMHomes.com, and syndicated to approximately 22 additional real estate and home sites. My website is registered with Google, Bing, and Yahoo search engines for maximum exposure. Additionally, my website link is attached to every email I send, every craigslist ad I place, linked to all social media sites, my blog, as well as Google's +1 site. The web address www.DesertMeadowsRealEstate.com will also take buyers to my website for increased internet presence.

  • Social media is an extremely fast growing and effective way to reach people locally, nationally, even internationally and I take full advantage of it for complete internet reach of your listing. This is an often overlooked and unused method for selling homes. However, with me as your Realtor your home will be advertised on social media through both of my business Facebook pages, my personal Facebook, Instagram, Twitter, and Pinterest for full scope of social media emersion. I would be happy to email you links to each of these pages for you to look over as well.

  • Your property will be listed on Zillow.com, Trulia.com, Hotpads.com, Homefinder.com, Homes.com, Realtor.com, Yahoo Real Estate, and many more home sites. I am a Premier Agent and have purchased accounts with Zillow, Trulia, and Realtor.com (as well as the mobile apps) so your property will be a featured listing on these for more exposure to potential buyers.

  • Property will also be posted on Craigslist. I consistently renew and repost my listings on craigslist every two to three days, otherwise they get lost. Craigslist is a great additional way to expose your home to more buyers as many peruse Craigslist when looking for a home to buy. I link my website and full contact info to each CL ad for ease of contact.

  • The flyers that are placed with the sign on the property will have the full property description, pictures, all of my contact information as well as the contact information of my preferred lender who is an excellent local mortgage broker. This way any potential buyers can contact him with any loan questions for peace of mind as well as get qualified to purchase your home.

  • Post cards will be mailed out to the surrounding area with pictures, description, contact information as well as preferred lender information so the neighbors and people familiar with the area will know your home is for sale and in turn spread the word.

  • Albuquerque agents and brokers will be emailed eFlyers of the home with a MLS link so the local brokers are aware of the property’s availability for sale and can let their buyers know. This way incase the MLS listing missed their radar they will be made known of your property. These eFlyers typically go out to about 2,000-2,200 agents and I send them about every 4 weeks.

  • Additionally, I co-list all properties with fellow broker, John Martinez. This does not cost you a dime extra but increases marketing tremendously. Having the home co-listed not only insures there is always someone available to show the property but also it will allow the listing to be “double marketed” as John will also be doing his own extensive marketing on the property atop of everything I myself do. It is a win win for you!

  • Most importantly, I communicate! None of the above marketing techniques are effective if you don’t communicate with prospective buyers and do so promptly. When prospective buyers call, text, or email, I answer or respond quickly. I follow up and keep them informed. I keep in contact. When agents contact me with questions about your property, I get them any and all information they need quickly for their prospective buyers.

  • A common asked about technique is open houses. In all honesty I find open houses to be ineffective for selling homes, they are an old school way of marketing and now are typically used by listing agents to try to get buyer leads. I would rather bring pre-qualified buyers through your home rather than let random strangers roam about your property; therefore, I do not automatically do open houses but leave this option at seller’s digression. Upon any seller’s request I will happily do open houses. My open houses will be organized, advertised, and professionally conducted with at least two agents present to be sure your home is well looked after, printed out information about the home will be available, along with food & drinks for visitors to enjoy as they shop.

  • With most buyers starting their home search online, I have extensively educated myself and continue to learn the very best ways to utilize the internet and marketing tools to give my listings top visibility so we may sale them quickly and for top dollar. My website SEO (search engine optimization) and key adwords are constantly being updated/changed to adjust to the current online trends so that potential buyers are constantly driven to the website and maximizing your home’s online exposure.

  • I am continuously looking for, researching, and implementing new marketing for my listings as this process is forever changing and evolving.